<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[BuildRetention]]></title><description><![CDATA[BuildRetention]]></description><link>https://www.buildretention.net/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 31 Aug 2026 08:00:51 GMT</lastBuildDate><atom:link href="https://www.buildretention.net/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[5 Signs Your Lifecycle Program Needs a Refresh]]></title><description><![CDATA[Your lifecycle marketing program isn't something you build once and forget. As your customers, products, and business evolve, your email, SMS, and automation strategies need to evolve too. Many brands continue running the same workflows for years, assuming that because they're still generating revenue, they're performing at their best. In reality, outdated lifecycle programs often leave significant revenue on the table. If you've noticed declining engagement, slower customer growth, or...]]></description><link>https://www.buildretention.net/post/5-signs-your-lifecycle-program-needs-a-refresh</link><guid isPermaLink="false">6a6f267416cff318c18490b6</guid><category><![CDATA[Email Strategy]]></category><pubDate>Sun, 02 Aug 2026 11:16:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7c531a_5ff90607edab42e0b8006622f355a539~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gina Yanakieva</dc:creator></item><item><title><![CDATA[How to Build a Reactivation Program That Actually Wins Customers Back]]></title><description><![CDATA[Every business loses customers over time. Some stop opening emails, others stop visiting your website, and many simply disappear after making one or two purchases. While it's easy to focus on acquiring new customers, re-engaging existing ones is often far more cost-effective. A well-designed customer reactivation program helps reconnect with inactive customers, rebuild relationships, and increase customer lifetime value. But successful win-back campaigns require more than sending a single...]]></description><link>https://www.buildretention.net/post/how-to-build-a-reactivation-program-that-actually-wins-customers-back</link><guid isPermaLink="false">6a6f25e2bca6fdcb434cb605</guid><category><![CDATA[Lifecycle & Automation]]></category><pubDate>Sun, 02 Aug 2026 11:13:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7c531a_7c98447831bc4964a5ae36632da9cf57~mv2.jpg/v1/fit/w_936,h_567,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gina Yanakieva</dc:creator></item><item><title><![CDATA[The Difference Between Descriptive Reporting and Real CRM Insights]]></title><description><![CDATA[Every business collects data. From email open rates and website traffic to customer purchases and retention metrics, today's marketers have access to more information than ever before. Yet despite having countless dashboards and reports, many brands still struggle to answer one critical question: What should we do next? That's the difference between descriptive reporting and real CRM insights. Descriptive reports tell you what happened. CRM insights explain why it happened and help you decide...]]></description><link>https://www.buildretention.net/post/the-difference-between-descriptive-reporting-and-real-crm-insights</link><guid isPermaLink="false">6a6f25122aa0dd3fa1679f08</guid><category><![CDATA[Industry Insights]]></category><pubDate>Sun, 02 Aug 2026 11:10:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7c531a_20c62a9c0b004f04afb5035dfd6c30d3~mv2.jpg/v1/fit/w_1000,h_817,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gina Yanakieva</dc:creator></item><item><title><![CDATA[Why Your SMS List Is Burning Out — And How to Fix It]]></title><description><![CDATA[SMS marketing consistently delivers some of the highest engagement rates in digital marketing. With open rates that far exceed email and near-instant visibility, text messaging has become an essential channel for eCommerce brands looking to drive revenue and build customer relationships. But there's a catch. Many brands experience impressive results when they first launch SMS campaigns—only to see engagement decline over time. Click-through rates drop, opt-outs increase, and customers begin...]]></description><link>https://www.buildretention.net/post/why-your-sms-list-is-burning-out-and-how-to-fix-it</link><guid isPermaLink="false">6a6f1fe23e0c16484ff85cf4</guid><category><![CDATA[SMS Strategy]]></category><pubDate>Sun, 02 Aug 2026 11:01:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7c531a_9b2875b547894dd4be4d7607f7dc0a5c~mv2.jpg/v1/fit/w_722,h_568,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gina Yanakieva</dc:creator></item><item><title><![CDATA[What to Know Before Your Next ESP Migration (And What Most Brands Get Wrong)]]></title><description><![CDATA[Migrating to a new Email Service Provider (ESP) is one of the most impactful decisions a growing eCommerce brand can make. Whether you're moving to unlock better automation, improve deliverability, reduce costs, or gain more advanced customer insights, the transition is about much more than transferring email lists. Unfortunately, many brands treat an ESP migration as a simple technical project. They focus on moving contacts and email templates while overlooking the customer experience,...]]></description><link>https://www.buildretention.net/post/what-to-know-before-your-next-esp-migration-and-what-most-brands-get-wrong</link><guid isPermaLink="false">6a6f1cc92aa0dd3fa1678b18</guid><category><![CDATA[ESP Migrations]]></category><pubDate>Sun, 02 Aug 2026 10:38:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7c531a_dde9e5e5aeba449eaaeb8b785b4d1c59~mv2.jpg/v1/fit/w_509,h_539,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gina Yanakieva</dc:creator></item></channel></rss>